working with a publicist:

Navigating The Red Carpet and Beyond

Class Description: A transformational 90 minute recorded seminar tailored for early to mid-career actors who want to understand how to successfully work with a publicist, and be prepared for when your red carpet moment arrives!

Deborah and Erica address the fundamental elements of working hand-in-hand with a publicist in the entertainment industry! Whether you're a rising talent looking to amplify your presence or an established actor seeking to refine your public image, this intensive offers practical insights and strategies to cultivate a fruitful relationship with a publicist that will make a positive impact for your career.

Instructors: Erica Arvold & Deborah Mellman

Location: virtual (worldwide)

Investment: $47
save 20% as a cocoon member

Interested in purchasing all three of our recorded seminars? Click here to purchase the casting lens, conquer commercials, and working with a publicist - at a discount.



The information included in this intensive is also relevant for filmmakers, producers, directors, writers, talent agents, and casting directors.

Key Takeaways

  • The Crucial Role of Publicists in an Actor's Journey: Gain a clear understanding of how a publicist shapes your public persona, navigates studio relationships and media engagements, and develops PR campaigns. 

  • Strategies for Working With Your Ideal Publicist: Learn to identify the right publicist who aligns with your career aspirations, and when to hire them. Discover effective methods to identify and prepare for opportunities that can pivot your career and catapult it forward.

  • You Got the Role/the Project/the Nomination: Amplifying Your Presence - Explore collaborative techniques to create a compelling press release, set realistic goals, and maximise opportunities such as attending luncheons, parties, and meetings prior to your event. Learn what to expect when attending press junkets and gifting suites. 

  • Effective Media Interactions and Interviews: Acquire essential skills for managing interviews, live appearances, and press releases. Develop confidence in the art of conversation, and plugging projects organically. Learn industry standard expectations of the written article and questionnaire.

  • The Red Carpet: Navigate the delicate balance of imposter syndrome and owning your power. Gain answers to stylist, wardrobe, hair make-up, jewelry, sponsors, budget, and the barter system of exposure.

Format

  • 90 minutes

  • Engaging presentations, case studies, and hands-on exercises.

Who Should Attend

  • Early to mid-career actors seeking to refine their public image

  • Emerging talents eager to make their mark in the industry

  • Professionals in the entertainment field keen on understanding the actor-publicist dynamic

By the end of this intensive, you will possess practical knowledge and actionable strategies to forge a successful partnership with a publicist.